A Contingent Framework for Attitude Stability
نویسندگان
چکیده
* Jaideep Sengupta is Assistant Professor of Marketing at the School of Business and Management, Hong Kong University of Science and Technology, Clear Water Bay, Kowloon. Gavan J. Fitzsimons is Assistant Professor of Marketing at the Wharton School, University of Pennsylvania, 1400 SHDH, Philadelphia, PA 19104-6371. The authors contributed equally to this research. Order of authorship was decided by a coin toss.
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تاریخ انتشار 2000